Description

Book Synopsis
Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with the customer.

Brand Aid: Brand Power at the Heart of Your

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    A Paperback / softback by John Harrison

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      View other formats and editions of Brand Aid: Brand Power at the Heart of Your by John Harrison

      Publisher: B Jain Publishers Pvt Ltd
      Publication Date: 13/09/2011
      ISBN13: 9788131910832, 978-8131910832
      ISBN10: 8131910830
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with the customer.

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