Description

Book Synopsis
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.

Brainjacking

    Product form

    A Hardback by Brian Clegg

    £17.00

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    RRP £20.00 – you save £3.00 (15%)

    Order before 4pm tomorrow for delivery by Wed 9 Sep 2026.

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      Book details

      Publisher Amberley Publishing
      Published 4 August 2025
      ISBN-13 9781837731503
      978-1837731503
      ISBN-10 1837731500
      Also in:
      Science & Nature Science: general issues

      Description

      Book Synopsis
      Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.

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