Description
Book SynopsisChallenging standard economic models, this book shows how farmers tend to use cognitive shortcuts and how professional pride frequently trumps profit considerations when farmers make decisions about fertilizers and other types of decisions. -- .
Table of ContentsPreface
1. Introduction
2. Theoretical approaches to rational behaviour
3. A positive model of bounded rationality: From theoretical approaches to analytical model
4. Research design
5. The empirical setting – agriculture and environmental regulation
6. Fertiliser application around optimal norms: effect of decision environment
7. Information shortcuts and rules of thumb: How farmers make decisions on fertilisers
8. Optimising or satisficing: when and what
9. Conclusion: Money also matters
Appendix: List of features of the farmers interviewed for the qualitative analysis
References
