Description
Book SynopsisKick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The key lies in what you're busy doing.
Table of ContentsAcknowledgments ix
Author’s Note xi
Preface xv
Module One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You’re Selling 16
Chapter 3 Develop a Personal Brand 32
Chapter 4 How to Talk About What You Do 48
Module Two Building Trust and Credibility 61
Chapter 5 Becoming a Likeable Expert in Your Field 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 76
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95
Chapter 8 The Power of Information Products 108
Module Three Simple Selling and Perfect Pricing 125
Chapter 9 Perfect Pricing 127
Chapter 10 Super Simple Selling 141
Module Four The Book Yourself Solid Six Core Self-Promotion Strategies 151
Chapter 11 The Book Yourself Solid Networking Strategy 155
Chapter 12 The Book Yourself Solid Direct Outreach Strategy 177
Chapter 13 The Book Yourself Solid Referral Strategy 199
Chapter 14 The Book Yourself Solid Speaking Strategy 210
Chapter 15 The Book Yourself Solid Writing Strategy 237
Chapter 16 The Book Yourself Solid Web Strategy 256
Part 1: Designing Your Website 258
Part 2: Getting Visitors to Your Website 270
Part 3: Building Your Social Media Platform 281
Final Thoughts 290
References 293
How to Reach Michael Port 295
About the Author 296
Index 297
