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Book Synopsis
Bollywood's global impact has surged in the 21st century, with stars like the Khans and international talents gaining worldwide popularity. Roopa Swaminathan's book explores Bollywood's success, highlighting its role in India's soft power and global influence through trade, tourism, and cultural appeal.

Bollywood Boom Indias Rise As A Soft Power

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    A Paperback by Roopa Swaminathan

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      Publisher: Penguin Books India Pvt Ltd
      Publication Date: Publication Date: 4/17/2017
      ISBN13: 9780143429180, 978-0143429180
      ISBN10: 143429183

      Description

      Book Synopsis
      Bollywood's global impact has surged in the 21st century, with stars like the Khans and international talents gaining worldwide popularity. Roopa Swaminathan's book explores Bollywood's success, highlighting its role in India's soft power and global influence through trade, tourism, and cultural appeal.

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