Description
Book SynopsisPraise for BLUEPRINT TO A BILLION A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company.
Howard Lester, Chairman, Williams-Sonoma, Inc.
If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more.
Joe Scarlett, Chairman of the Board, Tractor Supply Company
Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America''s highest growth companies.
Professor John Quelch, Senior Associate Dean, Harvard Business School
Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovato
Table of Contents
Foreword ix
Preface xi
Acknowledgments xvii
1 The Blueprint Thesis: A Different Approach to Growth 1
Part One Create and Sustain a Breakthrough Value Proposition 23
2 The Blueprint Value Proposition 25
Part Two Create and Sustain Exponential Revenue Growth 51
3 Exploit a High-Growth Market Segment 53
4 Marquee Customers Shape the Revenue Powerhouse 75
5 Leverage Big Brother Alliances for Breaking into New Markets 105
Part Three Seizing the Opportunity to Create Exponential Returns 129
6 Becoming the Masters of Exponential Returns 131
7 The Management Team: Inside-Outside Leadership 155
8 The Board: Comprised of Essentials Experts 183
9 Linking the 7 Essentials 189
10 Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue 213
Appendix A Top 100 Blueprint Companies 223
Appendix B Delivering Breakthrough Benefits Drives Exponential Growth 227
Appendix C Assessing Management’s Focus, Drive, and Ability 233
Appendix D Methodology 237
Endnotes 243
Index 253
