Description
Book SynopsisTable of ContentsIntroduction 1
Book 1: Entering The Blogosphere 7
Chapter 1: Joining the Blogosphere 9
Chapter 2: Preparing to Start and Write a Blog 27
Chapter 3: Blogging Basics 43
Chapter 4: Blogging Best Practices 67
Book 2: Niche Blogging 81
Chapter 1: Understanding Niche Blogging 83
Chapter 2: Benefiting from a Niche Blog Approach 99
Chapter 3: Choosing Your Niche 111
Chapter 4: Writing for Your Niche 127
Book 3: Corporate and Non-Profit Blogging 149
Chapter 1: Starting a Business Blog 151
Chapter 2: Developing a Blog Plan 177
Chapter 3: Choosing Bloggers 199
Chapter 4: Writing an Organization’s Blog 215
Chapter 5: Keeping Yourself and Your Organization Out of Trouble 227
Book 4: Figuring Out Blogging Platforms 241
Chapter 1: Choosing a Blogging Platform 243
Chapter 2: Finding the Right Blogging Platform 253
Chapter 3: Taking a Look at WordPress 269
Chapter 4: Using Google Blogger 301
Chapter 5: Understanding Medium 331
Chapter 6: Blogging with Wix 365
Book 5: Blogging Tools 401
Chapter 1: Optimizing for Search Engines 403
Chapter 2: Measuring Blog Performance 419
Chapter 3: Enhancing Content 435
Chapter 4: Staying Organized 455
Book 6: Promoting and Growing Your Blog 479
Chapter 1: Secrets to Blogging Success 481
Chapter 2: Building Community 491
Chapter 3: Social Networking 499
Chapter 4: Distributing Content 515
Chapter 5: Inviting or Being a Guest Blogger 529
Book 7: Making Money From Your Blog 539
Chapter 1: Blog Advertising 101 541
Chapter 2: Publishing Advertising 549
Chapter 3: Making Money with Affiliate Marketing 575
Chapter 4: Publishing Sponsored Posts 589
Chapter 5: Monetizing with Social Commerce 603
Chapter 6: Selling Ad Space Directly 623
Chapter 7: Benefiting from Indirect Monetization Opportunities 633
Book 8: Moving Beyond Writing Blog Posts 641
Chapter 1: Painting a Picture with Visual Content 643
Chapter 2: Reaching Your Audience with Video Content 665
Chapter 3: Getting Social with Social Media 683
Chapter 4: Creating a Podcast 711
Index 727
