Description
Book SynopsisLearn blockchain in a simple, non-tech way and explore the different emerging technologies that open a world of opportunities in the space of tourism and hospitality. This book showcases examples of blockchain-based solutions implemented in different industries and connects them to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.).Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train. Blockchain for Hospitality and Tourism serves as a practical guide to the world of innovations, from the basics of blockchain to how to start a
Table of ContentsChapter 1: Introduction
Chapter goal: Intro to the topic of blockchain – why blockchain is a game-changer, what you’ll learn, why is it important to learn about emerging tech
· Blockchain potential
· Hospitality and Tourism challenges and trends and the correlation with new tech
· Challenges with innovation adoption in the hospitality industry
Chapter 2: Demystifying Blockchain
Chapter goal: explain – in non-tech way with visualizations – what blockchain is and how it works
· What is Blockchain
· Blockchain characteristics
· Smart Contracts
· Blockchain ecosystem – platforms with capabilities
· Foundational role of blockchain as an enabler for other innovation
o Cryptopayments, stablecoins and CBDCs
o NFTs
o Web3.0
o Metaverse
o Industrial Revolution 4.0
Chapter 3: Blockchain applications
Chapter goal: explain how blockchain is utilized in different industries today with real-life examples
· Banking & Insurance
· Healthcare
· Public sector/Government services
· Supply chain management etc.
Chapter 4: Use cases for Hospitality & Tourism
Chapter goal: showcase solutions that have been implemented in different geographies, trends, and directions
· Identity Management
· Customer loyalty programs – NFTs and blockchain-based platforms
· Smart contracts and supply chain management
o Food security and provenance tracking
o Preventive maintenance and Smart Hotel applications
o Sustainability
· New distribution methods and disintermediation
· Payments acceptance
· Guest preferences and personalization
· Digitization of assets
· NFTs
· Metaverse opportunities – digital twins, virtual floor plan walkthroughs, virtual trainings, marketing etc.
Chapter 5: Risks and Challenges
Chapter goal: Discuss blockchain maturity and adoption, interoperability, and state of regulations; address concerns around trust, fraud etc.
Chapter 6: Blockchain projects – how to start
Chapter goal: a walkthrough of the most important steps and decisions
