Description

Book Synopsis
Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Black Social Dance in Television Advertising An

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    A Paperback by Carla Stalling Huntington

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      Publisher: McFarland & Company
      Publication Date: 8/23/2011 12:00:00 AM
      ISBN13: 9780786459445, 978-0786459445
      ISBN10: 0786459441

      Description

      Book Synopsis
      Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

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