Description

Book Synopsis
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Table of Contents
Contents

List of Figures
Preface: The Temperature of These Times
Acknowledgments

1. Setting the Scene: Social Justice for Sale
2. The Politics of Morality and the Marketplace
3. The Business of Activism, Antagonism, and Aging
4. Forecasting the Future of Morality in the Marketplace

References
Index

Big Brands Are Watching You

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    A Paperback / softback by Francesca Sobande

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      Book details

      Publisher University of California Press
      Published 10 January 2024
      ISBN-13 9780520387072
      978-0520387072
      ISBN-10 0520387074
      Also in:
      Sociology and anthropology

      Description

      Book Synopsis
      How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

      Table of Contents
      Contents

      List of Figures
      Preface: The Temperature of These Times
      Acknowledgments

      1. Setting the Scene: Social Justice for Sale
      2. The Politics of Morality and the Marketplace
      3. The Business of Activism, Antagonism, and Aging
      4. Forecasting the Future of Morality in the Marketplace

      References
      Index

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