Description

Book Synopsis
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Table of Contents
Contents

List of Figures
Preface: The Temperature of These Times
Acknowledgments

1. Setting the Scene: Social Justice for Sale
2. The Politics of Morality and the Marketplace
3. The Business of Activism, Antagonism, and Aging
4. Forecasting the Future of Morality in the Marketplace

References
Index

Big Brands Are Watching You

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    A Hardback by Francesca Sobande

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      Publisher: University of California Press
      Publication Date: Publication Date: 1/10/2024 12:00:00 AM
      ISBN13: 9780520387065, 978-0520387065
      ISBN10: 0520387066
      Also in:
      Population and demography

      Description

      Book Synopsis
      How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

      Table of Contents
      Contents

      List of Figures
      Preface: The Temperature of These Times
      Acknowledgments

      1. Setting the Scene: Social Justice for Sale
      2. The Politics of Morality and the Marketplace
      3. The Business of Activism, Antagonism, and Aging
      4. Forecasting the Future of Morality in the Marketplace

      References
      Index

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