Description
Book SynopsisPromote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
Table of ContentsForeword (
David Meerman Scott).
Acknowledgments.
About the Author.
Introduction.
Chapter 1 The Least a Marketer Needs to Know.
Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.
Chapter 3 Viral Video Is Dead.
Chapter 4 Video’s Role in the Marketing Funnel.
Chapter 5 The Most Visceral Form of Social Media.
Chapter 6 Inside YouTube.
Chapter 7 Agencies Searching for Role.
Chapter 8 Learning from Online-Video “Stars.”
Chapter 9 Marketing via Webstars.
Chapter 10 Paid Video Advertising.
Chapter 11 Measuring ROI and Performance of Online Video.
Chapter 12 Video and Search Engine Optimization.
Chapter 13 How to Get Popular on YouTube.
Chapter 14 Can You Make Money from Online Video?
Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing.
Chapter 16 Learning from Obama Girl by Ben Relles.
Chapter 17 Insider Information: Behind the Curtain.
Chapter 18 The Future of Online Video.
Notes.
Index.
