Description
Book SynopsisProivdes a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book,
Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences.
Table of Contents
- Contents
- Foreword
-
Theo van Leeuwen xi
- Acknowledgments xiii
- Introduction 1
- PART I: FOUNDATIONS
- 1. Conceptualizing Visual and Multimodal Phenomena 17
- 2. Theoretical Foundations of Multimodal Research 32
-
- PART II: ANALYTICAL FRAMEWORKS: TEXTS AND OBJECTS
- 3. Iconographical Analysis 51
- 4. Visual Discourse Analysis 58
- 5. Visual Rhetorical Analysis 65
- 6. Multimodal Framing Analysis 71
- 7. Multimodal Content Analysis 78
- 8. Systemic Functional Multimodal Discourse Analysis 86
- 9. Multimodal Genre Analysis 93
- Research Vignettes: Texts and Objects 99
- Research Vignette 1: Young Children's Multimodal Compositions 99
- Lindsey Moses
- Research Vignette 2: Multimodal Content of Magazine Covers 102
- Stephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman
- Research Vignette 3: Critical Visual Discourse Analysis of 3-D Sculpture 107
- Peggy Albers
- Research Vignette 4: Multimodal Content Analysis of Wine Labels 110
- Frank Serafini
- Research Vignette 5: Examining Wordless Picture Books 115
- Evelyn Arizpe and Julie E. McAdam
- Research Vignette 6: A Critical Multimodal Comparison of Animation Software 118
- Emilia Djonov
- Research Vignette 7: Multimodality and Orientation-to- Action in Video Games 122
- Jeffrey B. Holmes, Earl Aguilera, and Kelly M. Tran
- Research Vignette 8: Animated Movie Adaptations of Literary Picture Books 125
- Len Unsworth
-
- PART III: ANALYTICAL FRAMEWORKS: EVENTS AND SPACES
- 10. Social Semiotic Multimodal Analysis 133
- 11. Critical Multimodal Analysis 140
- 12. Mediated Discourse (Interactional) Analysis 147
- 13. Multimodal Ethnographic Analysis 153
- 14. Spatial Discourse Analysis 160
- 15. Multimodal Cultural Analysis 166
- 16. Digitally Based Multimodal Analysis 173
- Research Vignettes: Events and Spaces 180
- Research Vignette 9: Mapping (Visual) Identities During COVID-19 180
- Jennifer Rowsell
- Research Vignette 10: Critical Multimodal Analysis of Voting Spaces 183
- Marva Cappello
- Research Vignette 11: Multimodal Interaction Analysis of Social Positioning in Young Children at School 187
- Katie Bernstein
- Research Vignette 12: Understanding Spatial Pedagogy 190
- Fei Victor Lim
- Research Vignette 13: Collective Multimodal Research of Social Interaction in the COVID-19 Pandemic 194
- Elisabetta Adami
- Research Vignette 14: Analyzing Children's Virtual Realities 197
- Kathy A. Mills and Lesley Friend
- Research Vignette 15: A Multimodal Analysis of Children's Play 201
- Kate Cowan and John Potter
- Research Vignette 16: Spatial Discourse Analysis of Informal Outdoor Learning Spaces 204
- Louise Ravelli
- Epilogue: Looking Back, Moving Forward 209
- References 215
- Index 235
- About the Author and the Contributors 245
