Description
Book Synopsis Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business.
Trade Review"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."
Jerry Jones -- Owner and General Manager, Dallas Cowboys
"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."
John Skipper -- Executive Vice President of Content, ESPN
"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."
Jack Nicklaus -- Winner of a record 18 professional major championships
World Golf Hall of Fame member
Five-time PGA Player of the Year Award winner
Table of Contents Foreword Paul Tagliabue, Former NFL Commissioner
Introduction Looking at the World Through Rose Bowl-Colored Glasses
Chapter 1. The Mega-Master Super Series XLXL
Meet the Commishes Roger Goodell, National Football League
Chapter 2. Remote-Controlling What You See on Sport TV
Chapter 3. Not Far From the Madden-ing Crowd
Meet the Commishes David Stern, National Basketball Association
Chapter 4. The Big Labinski
Chapter 5. The Government Gets Into—and Out Of—the Game
Chapter 6. So You Wanna Own a Sport Team?
Meet the Commishes Gary Bettman, National Hockey League
Chapter 7. One Union Under Center
Chapter 8. Sport Sponsorship 101
Meet the Commishes Brian France, NASCAR
Chapter 9. Ticket to the Future
