Description

Book Synopsis

Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numberswho is leading and who is trailingmiss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

Beyond the Horse Race

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    A Hardback by John Zogby

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      Publisher: Rowman & Littlefield
      Publication Date: Publication Date: 1/27/2024
      ISBN13: 9781538197141, 978-1538197141
      ISBN10: 1538197146
      Also in:
      Politics and government

      Description

      Book Synopsis

      Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numberswho is leading and who is trailingmiss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

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