Description

Book Synopsis
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Beyond The Dark Arts: Advancing Marketing And

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    RRP £120.00 – you save £12.00 (10%)

    Order before 4pm today for delivery by Mon 15 Jun 2026.

    A Hardback by Linda Brennan, Lukas Parker, Krzysztof Kubacki

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: 05/06/2023
      ISBN13: 9789811276057, 978-9811276057
      ISBN10: 9811276056
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

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