Description

Book Synopsis
Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Table of Contents
Preface Level I Personal and Professional Foundations Chapter 1 Communication: A Management Tool Chapter 2 The Strategic Communication Process Chapter 3 Interpersonal Skills Chapter 4 Put it in Writing Chapter 5 Presentations that Deliver Chapter 6 Fundamentals of Social Media Level II It All Begins at Home Chapter 7 Communicating In-House Chapter 8 Communicating Strategically With Your Board Chapter 9 Working with P.R. & Corporate Communications Level III The World Outside Chapter 10 Creating Community Relationships Chapter 11 Media Relations Process & Practices Level IV Crises & Issues Chapter 12 Communication in a Crisis Chapter 13 A View to the Future Bibliography About the Author

Beyond Persuasion

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    A Paperback by Patricia J. Parsons

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      Book details

      Publisher University of Toronto Press
      Published 1/24/2013 12:10:00 AM
      ISBN-13 9781442615342
      978-1442615342
      ISBN-10 1442615346

      Description

      Book Synopsis
      Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

      Table of Contents
      Preface Level I Personal and Professional Foundations Chapter 1 Communication: A Management Tool Chapter 2 The Strategic Communication Process Chapter 3 Interpersonal Skills Chapter 4 Put it in Writing Chapter 5 Presentations that Deliver Chapter 6 Fundamentals of Social Media Level II It All Begins at Home Chapter 7 Communicating In-House Chapter 8 Communicating Strategically With Your Board Chapter 9 Working with P.R. & Corporate Communications Level III The World Outside Chapter 10 Creating Community Relationships Chapter 11 Media Relations Process & Practices Level IV Crises & Issues Chapter 12 Communication in a Crisis Chapter 13 A View to the Future Bibliography About the Author

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