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Book SynopsisPART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata & E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard ,& E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas & C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan & X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE F
Table of ContentsPART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata & E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard , & E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas & C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan & X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu & C.Dale PART VI REFLEXIVE CONSIDERATIONS Reflexive Considerations of Culture Theories in Global Marketing; C.Nakata INDEX
