Description

A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfallsOne of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras, clichés and proclamations, often infused with notions of disruption and delusions of grandeur. Beyond Eureka! debunks the myths and conventional wisdom surrounding innovation, revealing its complex, non-linear nature and identifying ways to avoid common pitfalls. Serial entrepreneur Delbourg-Delphis first defines innovation as the implementation of something new that is developed for and commercialized in a marketplace. She uses various case studies-both smaller scale and well-knownto unpack the common misconceptions surrounding innovation and guide entrepreneurs through the uncertainty of innovating in a potential market rather than a pre-existing one. Beyond Eureka! brings a new perspective

Beyond Eureka

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£24.00

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Hardback by Marylene Delbourg-Delphis

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A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfallsOne of the biggest problems faced by entrepreneurs... Read more

    Publisher: Georgetown University Press
    Publication Date: 1/3/2024
    ISBN13: 9781647124229, 978-1647124229
    ISBN10: 1647124220

    Non Fiction , Business, Finance & Law

    Description

    A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfallsOne of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras, clichés and proclamations, often infused with notions of disruption and delusions of grandeur. Beyond Eureka! debunks the myths and conventional wisdom surrounding innovation, revealing its complex, non-linear nature and identifying ways to avoid common pitfalls. Serial entrepreneur Delbourg-Delphis first defines innovation as the implementation of something new that is developed for and commercialized in a marketplace. She uses various case studies-both smaller scale and well-knownto unpack the common misconceptions surrounding innovation and guide entrepreneurs through the uncertainty of innovating in a potential market rather than a pre-existing one. Beyond Eureka! brings a new perspective

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