Description
Book SynopsisMultidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in `behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
Trade Review"This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change." Andy Beckingham, Public Health Today
"There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and important syntheses which should help unify ideas in this growing field." John Parkinson, Bangor University
"This book shines a much-needed multi-disciplinary light into the corners of the fast-emerging field of behaviour change. An important read for policy makers, business people and academics alike." Agnes Nairn, Hult International Business School
Table of ContentsPreface ~ Michael P. Kelly; Introduction ~ Fiona Spotswood; Part one: Exploring the history, theory and politics of ‘behaviour change’; The politics of behaviour change ~ Michael P. Kelly; An introduction to theories of behaviour ~ Tim Chatterton; Intervention design and evaluation: behaviour change imperatives ~ Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt; Government legislation and the restriction of personal freedoms ~ Alan Maryon-Davis; Evaluating the impact of policy: the built environment and travel behaviour ~ Steven Melia; Nudge: recent developments in behavioural science and public policy ~ Michael Hallsworth and Michael Sanders; Social marketing and multidisciplinary behaviour change ~ Alan Tapp and Sharyn Rundle-Thiele; Technology and the formation of socially positive behaviours ~ Adam Joinson and Lukasz Piwek; Part two: Critique, innovation and new ideas; Stakeholder marketing and the subversion of public health ~ Gerard Hastings and Marisa de Andrade; Participation in behaviour change: technique or tyranny? ~ Katie Collins; Values and public expressions of concern ~ Tom Crompton; Social practices and behaviour change ~ Daniel Welch; The emergence of systems thinking in behaviour change: a public health focus ~ Esther Trenchard-Mabere; Conclusion: what is the future of ‘behaviour change’? ~ Fiona Spotswood and Alex Marsh
