Description
Book SynopsisA powerful new approach for giving up the ghost of alphaâand building an investing portfolio that meets your objectivesThe concept of beating markets is just a lot of hype. Successful investors donât find âœalpha,â they find valueâand thatâs what this book helps you do.
Better Than Alpha provides the perspective, insights, and tools you need to retrain your focus away from searching for alpha and toward actions that produce superior investment outcomes.
Chris Schelling explains why strategies based on âœbeating the marketsâ are doomed to failure and provides a simple three-step framework for making better investment decisions:
Behavior (smart thinking), Process (smart habits), Organization (smart governance). He explains why the search for alpha is destined to fail, the major role behavioral finance plays in so much wasted time, effort, and money, and, most important, how to avoid common mistakes and maximize your efforts.
