Description
Book SynopsisThis book focuses on the people—such as television set assemblers, talent scouts, and community regulators—who produce television but are not acknowledged as production workers within Hollywoods industrial hierarchies.
Trade Review“[T]his volume succeeds in enlarging the scope of television production studies significantly. It should encourage other researchers to cast their net widely.”
-- Andrew Spicer * Screening the Past *
“Mayer’s studies of television-set assemblers, soft-core cameramen, reality-program casters, and volunteers on television regulatory committees not only draw critical attention to the individuals whose roles, creativities, and values are frequently overlooked, but argues that their contributions to the industry can, and ought to be, viewed as creative and professional…. Mayer’s great contribution to television-production studies is in nudging the field toward a more inclusive and coherent definition of its objects of study.
Below the Line provides a thoughtful example of just what stands to be gained by such a move.” -- Nina F. O'Brien * International Journal of Communication *
“This is an important if contentious contribution to the evolving field of cultural studies of labour…. Mayer’s invitation to researchers to broaden their understanding of what and where creativity is in television production is extremely useful, as is the provocation to reconsider different workers’ and roles’ value to media industries, and in particular to uncover the invisible labour on which media production relies.” -- Ben Goldsmith * Media International Australia *
“There is much to recommend in this book. Although Mayer’s accounts of the challenges faced by Brazilian electronics workers will probably read as all too familiar to readers of this journal, situating these individuals within a context of media production represents a fresh and welcome perspective on the artifacts of popular culture. Her other case studies break new ground in making visible the atomized work worlds of decentralized media industries.” -- Alexander Russo * New Labor Forum *
“Vicki Mayer’s book,
Below the Line, illuminates some of these critical trends within the context of a broader examination of work in and the production of television…. One major contribution of the book, beyond the insights provided within the individual case studies, is the author’s ability to illuminate how various facets of industry work and worker identity are transforming in the context of industry restructuring and macroeconomic forces.” -- Susan Christopherson * Work and Occupations *
Table of ContentsAcknowledgements vii
Introduction: Who Are Television's Producers? 1
Part I
1. Producers as Creatives: Creativity in Television Set Production 31
2. Producers as Professionals: Professionalism in Soft-Core Production 66
Part II
3. Sponsoring Selves: Sponsorship in Production 103
4. Regulating Selves: Regulation in Production 139
Conclusion: Rethinking Production Studies in the New Television Economy 175
Notes 187
Bibliography 207
Index 225
