Description

Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

Behavioural Finance

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£53.95

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Paperback / softback by William Forbes

3 in stock

Short Description:

Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 26/08/2009
    ISBN13: 9780470028049, 978-0470028049
    ISBN10: 0470028041

    Number of Pages: 464

    Non Fiction , Business, Finance & Law

    Description

    Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

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