Description

Book Synopsis
Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Behavioral Data Analysis with R and Python

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    A Paperback / softback by Florent Buisson

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      Book details

      Publisher O'Reilly Media
      Published 30 June 2021
      ISBN-13 9781492061373
      978-1492061373
      ISBN-10 1492061379
      Also in:
      Computing Data capture and analysis

      Description

      Book Synopsis
      Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

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