Description

Book Synopsis
Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Behavioral Data Analysis with R and Python

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    A Paperback / softback by Florent Buisson

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      Publisher: O'Reilly Media
      Publication Date: 30/06/2021
      ISBN13: 9781492061373, 978-1492061373
      ISBN10: 1492061379
      Also in:
      Computing Data capture and analysis

      Description

      Book Synopsis
      Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

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