Description
Book SynopsisBeginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company.
Trade ReviewThe book is dense, not only with the rollicking details of history . . . but with a new vocabulary and architecture for not only the study of alcohol, but the conceptual staples of the humanities and social sciences in Southern Africa—race and gender, class and culture, state and capital, past and present. For that reason, it would be sad if the book were to be resigned to a readership only interested in histories of alcohol. It deserves a much wider audience, and a much more sustained conversation.
* South African Historical Journal *
Mager's book raises important questions about the transformation of South Africa that can be examined through the beer industry. Vol. 52.2, 2011
* Journal of African History *
It is refreshing to read a work of history that bravely crosses the border into the post-apartheid era.April 2011
* American Historical Review *
There is fascinating material on social change in this book, and the discussion of drinking and male sociability offers a significant contribution to the field.March, 2011
* H-Africa *
Table of ContentsAcknowledgments
Introduction
1. E-spotini: Illicit Drinking, Prohibition, and Sociability in Apartheid's Townships
2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly
3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society
4. "Tomorrow Will Also Be a Hard Day": Antisocial Drinking Cultures and Alcoholic Excess
5. Remaking the Old Order: Beer, Power, and Politics
6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid
7. Global Competition, World Class Manufacturing, and National Economic Restructuring
Epilogue: Global and Local
Appendix
Notes
Bibliography
Index
