Description
Book SynopsisBeer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. The book illustrates that beer is far more than a beverage. It represents a marker of identity, a source of pleasure, an object of connoisseurship, and a livelihood for those who produce and distribute it. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer and its many varieties reflects the very roots of our society, including its collective values and norms, power structures, and inequity in race, gender, sexuality, and social class. Beer and Society explores these aspects of beer as sites of growing struggles for social change.
Trade ReviewAn important contribution to the growing body of literature on craft beer, Wilson and Stone offer a unique and approachable interdisciplinary perspective to better understand the ways in which cultural production is intertwined with consumer psychology. There is something here for the craft beer connoisseur as well as the advanced undergraduate student.
-- Nathaniel G. Chapman, Arkansas Tech University
Table of ContentsTable of Contents
Acknowledgments
Introduction: Exploring the Social World Through Beer
Chapter 1. Beer Psychology is Totally a Thing
Chapter 2. Who Drinks Beer—and Why
Chapter 3. The Social Organization of Beer: The Way Things Are Now
Chapter 4. The Business of Beer
Chapter 5. How Laws and Regulation are Everything
Chapter 6. Brewing Cultures
Conclusion: Towards a Deeper Appreciation of Beer and Society
Epilogue
