Description
Book SynopsisWhy do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look at what makes companies work shows managers how they can identify the factors that create value and use them to benefit their organizations and their own careers.
Table of ContentsThe Challenge and the Joy of Being a Great Value Creator.
The Tools of Value Creation.
Being a More Effective Value Creator in Manufacturing and Procurement.
Being a More Effective Value Creator in the Marketing, Sales and Distribution, and New-Product Development Functions.
Being a More Effective Value Creator in the Human Resources Group.
Being a More Effective Value Creator in Finance.
