Description
Book SynopsisWhen The Beatles arrived in postwar America, Beatlemania swept the nation as hysterical girls flocked to the band and young men grew out their hair. In this book Andrew Hunt explores this wildly enthusiastic fandom from the bottom-up. Showcasing oral histories, fan magazines, club newsletters, newspapers and personal memoirs, he uncovers The Beatles'' fan culture from the perspective of Beatlemaniacs, Beatlephobes and ordinary Americans to understand the impact it had on society at large. Offering a cultural history from below,
Beatlemania in America highlights previously neglected voices of fans, critics, parents, teachers and politicians. It contextualises the Beatles fandom against a wider, global perspective of changing cultures and shows how this band was part of a wider shift of social change. It delves into who Beatles fans were and shows how their collective voice gave them power. Exploring themes of gender and race in this turbulent and tumultuous era of American histo
Trade ReviewA fascinating account of the youth craze known as Beatlemania. While explaining the screaming crowds that the Beatles garnered as they toured the U.S., Hunt documents important themes, like how the civil rights movement related to the craze and how merchandising and commodification of the band mattered as much as the music itself. Fans did what they wanted to squeeze meaning out of it all. And before reading this book, I had never heard of anti-Beatles clubs! And just how polarized American audiences were. Just something more to add to an already fascinating treatment of Beatlemania. * Kevin Mattson Connor, Study Professor of Contemporary History, Ohio University, USA *
Beatlemania in America offers a nuanced look at one of the most consequential cultural phenomena of the twentieth century. The challenge in writing about Beatlemania today is to not only offer new insights, but to communicate the band's ubiquity and disruptiveness. Andrew Hunt has met this challenge. * Candy Leonard, author of Beatleness: How the Beatles and Their Fans Remade the World *
Andrew Hunt’s Beatlemania in America: Fan Culture from Below affords readers with a fascinating study of the fan communities that made the Beatles’ pop-cultural explosion a reality for the ages. Drawing on fanzines and oral histories, Hunt brings the contours of Beatlemania to life in new and innovative ways. * Kenneth Womack, author of Long and Winding Roads: The Evolving Artistry of the Beatles *
Table of ContentsIntroduction
1. Early Stirrings: The Origins of American Beatlemania
2. Hysterical Girls and Long-Haired Boys: Beatlemania through a Gendered Lens
3. Blurring the Colour Line: Beatlemania, Race and the African American Experience
4. Beatlemania’s Discontents: Beatlephobia and Culture Wars in the Mid-sixties
5. The Beatles for Sale: Marketing, Merchandizing and Beatlemania
6. Coming Apart: Later Beatlemania in a Time of Torment
7. The Legacies of Beatlemania Conclusion
