Description
Book SynopsisAn insider''s look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world''s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred''s storied youth growing up Beam in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
- Includes details of Fred Noe''s life on the road, spreading the bourbon gospel
- Describes Fred''s journey to becoming the face of one of America''s most iconic brands
- Shares a simple primer on how bourbon is made
- Offers cocktail and food recipes
For anyone wanting a behind the scenes look at J
Table of Contents
Prologue ix
Foreword Kid Rock xi
Chapter 1 A Little History 1
Chapter 2 A Kentucky Boyhood 23
Chapter 3 Booker: Yes, Sir. 49
Chapter 4 College Man 71
Chapter 5 Starting Out 87
Chapter 6 The Making of a Bourbon Ambassador 101
Chapter 7 Road Warrior 115
Chapter 8 The World Isn’t As Big As I Thought 129
Chapter 9 Bourbon and Change 143
Chapter 10 The Beam Way: How to Build a Company That Lasts 155
Chapter 11 Home 169
Appendix 177
Cocktails 177
Hangover Cure 182
Cooking with Bourbon 182
Acknowledgments 193
Index 195
