Description
Book SynopsisWhat if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world's problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualizationrising up Maslow's hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to be the solution in the
Trade Review
"If Be the Solution is a bold title, the subtitle is even bolder: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems. . . Author Strong's point, however, is not just that there is plenty of room for idealism in the capitalist system. His main argument is that, to the degree that the world's problems can be solved at all, conscious capitalism is the only possible solution. For example, in the chapter called "Solving All Environmental Problems," you'll find the best argument I've ever read on why government is part of the problem, and why property rights are fundamental to the solution. If you know some young, or old, person who would like to change the world, Be the Solution would be an ideal present." (Barron's)
Table of Contents
Foreword.
Preface.
Acknowledgments.
Part One: The Entrepreneurial Spirit and How to Liberate It.
Chapter 1 Context (Michael Strong).
Chapter 2 The Entrepreneur as Hero (Candace Allen).
Chapter 3 The Opportunity : The Creative Powers of a Free Civilization (Michael Strong).
Part Two: Conscious Capitalism.
Chapter 4 Creating a New Paradigm for Business (John Mackey).
Chapter 5 Social Business Entrepreneurs Are the Solution (Muhammad Yunus).
Chapter 6 Business as Service:“Doing Well to Do Good” (Kartar Singh Khalsa).
Chapter 7 Leveraging Entrepreneurship for Social Change (Donna Callejon).
Part Three: What Do We Need to Do So That Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems?
Chapter 8 Solving All Environmental Problems (Michael Strong).
Chapter 9 Eliminate Global Poverty (Michael Strong).
Chapter 10 Is Economic Freedom for Everyone? (Hernando de Soto).
Chapter 11 Can Entrepreneurs Help Us Improve Our Understanding of the World? (Michael Strong).
Chapter 12 Improving Health, Happiness, and Well-Being (Michael Strong).
Part Four: Living a Life of FLOW.
Chapter 13 The Upward Flow of Human Development—Maps of the Terrain: From Success to Signifi cance—The Five Bottom Lines of Conscious Capitalism (John Mackey and Dr. Don Beck).
Chapter 14 Areté and the Entrepreneur (Brian Johnson).
Chapter 15 The Creation of Conscious Cultures in Support of Human Flourishing (Michael Strong).
Chapter 16 Liberating the Entrepreneurial Spirit for Good (Jeff Klein).
Chapter 17 The FLOW Vision for the Twenty-First Century (Michael Strong).
About the Contributors.
Index.
