Basic Marketing Management

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£132.00

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Paperback / softback by Douglas J. Dalrymple , Leonard J. Parsons Short Description:

To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 22/02/2000
ISBN13: 9780471353928, 978-0471353928
ISBN10: 0471353922

Number of Pages: 368

Non Fiction , Business, Finance & Law