Description

Book Synopsis
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.

Table of Contents
Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.

Bankers in the Selling Role A Consultative Guide

    Product form

    A Paperback / softback by Linda Richardson

    £27.99

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    RRP £34.99 – you save £7.00 (20%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 22 April 1992
      ISBN-13 9780471572657
      978-0471572657
      ISBN-10 0471572659
      Also in:
      Finance and accounting Sales and marketing management

      Description

      Book Synopsis
      Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.

      Table of Contents
      Product Knowledge.

      Consultative Sales Approach.

      Aspects of Developing and Managing Relationships.

      Sales Tips.

      Self-Training for Line Bankers.

      Reader's Feedback Summary.

      Index.

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