Description

Book Synopsis
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.

Table of Contents
Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.

Bankers in the Selling Role A Consultative Guide

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    £27.99

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    RRP £34.99 – you save £7.00 (20%)

    Order before 4pm tomorrow for delivery by Tue 21 Jul 2026.

    A Paperback / softback by Linda Richardson

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      View other formats and editions of Bankers in the Selling Role A Consultative Guide by Linda Richardson

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 22/04/1992
      ISBN13: 9780471572657, 978-0471572657
      ISBN10: 0471572659
      Also in:
      Finance and accounting Sales and marketing management

      Description

      Book Synopsis
      Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.

      Table of Contents
      Product Knowledge.

      Consultative Sales Approach.

      Aspects of Developing and Managing Relationships.

      Sales Tips.

      Self-Training for Line Bankers.

      Reader's Feedback Summary.

      Index.

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