Description

Book Synopsis
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990''s, developed by some of the top and most respected marketers in banking.

Table of Contents
The New World of Banking.

Marketing for Survival and Progress.

55 Ideas from Some of Banking's Best Marketers.

Removing the Barriers to Good Marketing.

Keep Looking for Great Ideas.

Index.

Bank Marketing for the 90s

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£220.50

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RRP £245.00 – you save £24.50 (10%)

Order before 4pm tomorrow for delivery by Tue 23 Dec 2025.

A Hardback by Don Wright

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    View other formats and editions of Bank Marketing for the 90s by Don Wright

    Publisher: John Wiley & Sons Inc
    Publication Date: 30/05/1991
    ISBN13: 9780471522645, 978-0471522645
    ISBN10: 0471522643
    Also in:
    Banking Finance and accounting

    Description

    Book Synopsis
    Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990''s, developed by some of the top and most respected marketers in banking.

    Table of Contents
    The New World of Banking.

    Marketing for Survival and Progress.

    55 Ideas from Some of Banking's Best Marketers.

    Removing the Barriers to Good Marketing.

    Keep Looking for Great Ideas.

    Index.

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