Description

Book Synopsis
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990''s, developed by some of the top and most respected marketers in banking.

Table of Contents
The New World of Banking.

Marketing for Survival and Progress.

55 Ideas from Some of Banking's Best Marketers.

Removing the Barriers to Good Marketing.

Keep Looking for Great Ideas.

Index.

Bank Marketing for the 90s

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    A Hardback by Don Wright

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      Book details

      Publisher John Wiley & Sons Inc
      Published 30 May 1991
      ISBN-13 9780471522645
      978-0471522645
      ISBN-10 0471522643
      Also in:
      Banking Finance and accounting

      Description

      Book Synopsis
      Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990''s, developed by some of the top and most respected marketers in banking.

      Table of Contents
      The New World of Banking.

      Marketing for Survival and Progress.

      55 Ideas from Some of Banking's Best Marketers.

      Removing the Barriers to Good Marketing.

      Keep Looking for Great Ideas.

      Index.

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