Description

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Baidu SEO: Challenges and Intricacies of Marketing in China

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£138.95

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Hardback by Véronique Duong

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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 30/06/2017
    ISBN13: 9781786301116, 978-1786301116
    ISBN10: 1786301113

    Number of Pages: 160

    Non Fiction , Politics, Philosophy & Society

    Description

    SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

    In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

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