Description

Book Synopsis
American Express introduced rupee cards in India in 1993, leading to a finance center in Delhi and the growth of the BPO sector employing 300,000 people and generating $5 billion revenue. "The Backroom Brigade" highlights their impact on India's global image.

Backroom Brigade How a few intrepid

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A Hardback by Seetha Parthasarathy

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    View other formats and editions of Backroom Brigade How a few intrepid by Seetha Parthasarathy

    Publisher: Penguin Books India Pvt Ltd
    Publication Date: 09/05/2006
    ISBN13: 9780670999040, 978-0670999040
    ISBN10: 670999040
    Also in:
    Credit and credit institutions Management and management techniques

    Description

    Book Synopsis
    American Express introduced rupee cards in India in 1993, leading to a finance center in Delhi and the growth of the BPO sector employing 300,000 people and generating $5 billion revenue. "The Backroom Brigade" highlights their impact on India's global image.

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