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Book Synopsis
American Express introduced rupee cards in India in 1993, leading to a finance center in Delhi and the growth of the BPO sector employing 300,000 people and generating $5 billion revenue. "The Backroom Brigade" highlights their impact on India's global image.

Backroom Brigade How a few intrepid

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    A Hardback by Seetha Parthasarathy

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      Book details

      Publisher Penguin Books India Pvt Ltd
      Published 9 May 2006
      ISBN-13 9780670999040
      978-0670999040
      ISBN-10 670999040

      Description

      Book Synopsis
      American Express introduced rupee cards in India in 1993, leading to a finance center in Delhi and the growth of the BPO sector employing 300,000 people and generating $5 billion revenue. "The Backroom Brigade" highlights their impact on India's global image.

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