Description

Book Synopsis

Teil I Strategisches Marketing: Positionierung / Marketingziele / Customer Insights und Buyer Personas / Content Marketing / Dein Inbound-Outbound-Mix / Marketing und Sales Alignment.- Teil II Deine Marketing Toolbox: Website & Corporate Blog / E-Mail-Marketing / Videomarketing / Webinare / Social-Media-Marketing / Corporate Influencer / Social Selling / PR / Podcasts im B2B Marketing / Hybride Events.- Teil III Operatives Marketing: Das Marketing-Dream-Team / Dein MarTech Stack / Expertensuche leicht gemacht.- Teil IV Marketing Buzzwords.

B2B Digital Marketing Playbook

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    £47.49

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    RRP £49.99 – you save £2.50 (5%)

    Order before 4pm tomorrow for delivery by Tue 23 Jun 2026.

    A Paperback by Carolin Durst

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      View other formats and editions of B2B Digital Marketing Playbook by Carolin Durst

      Publisher: Springer
      Publication Date: 23/03/2025
      ISBN13: 9783658453787, 978-3658453787
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Teil I Strategisches Marketing: Positionierung / Marketingziele / Customer Insights und Buyer Personas / Content Marketing / Dein Inbound-Outbound-Mix / Marketing und Sales Alignment.- Teil II Deine Marketing Toolbox: Website & Corporate Blog / E-Mail-Marketing / Videomarketing / Webinare / Social-Media-Marketing / Corporate Influencer / Social Selling / PR / Podcasts im B2B Marketing / Hybride Events.- Teil III Operatives Marketing: Das Marketing-Dream-Team / Dein MarTech Stack / Expertensuche leicht gemacht.- Teil IV Marketing Buzzwords.

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