Description

Book Synopsis

Performance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.

B2B Brand Management

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    A Hardback by Philip Kotler

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      Publisher: Springer
      Publication Date: Publication Date: 9/1/2025
      ISBN13: 9783031946646, 978-3031946646
      ISBN10: 3031946642

      Description

      Book Synopsis

      Performance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.

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