Description

Book Synopsis

Performance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.

B2B Brand Management

    Product form

    A Hardback by Philip Kotler

    £999.99

    Includes FREE delivery

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of B2B Brand Management by Philip Kotler

      Book details

      Publisher Springer
      Published 9 January 2025
      ISBN-13 9783031946646
      978-3031946646
      ISBN-10 3031946642

      Description

      Book Synopsis

      Performance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account