Description

Book Synopsis
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.

Table of Contents
Foreword (Andrea Jung).

Introduction.

CHAPTER 1 Give Them What They Want.

CHAPTER 2 Stay Focused.

CHAPTER 3 Hire the Best Man (or Woman) for the Job.

CHAPTER 4 Empower Your Sales Force.

CHAPTER 5 Incentivize the Troops.

CHAPTER 6 Constantly Innovate.

CHAPTER 7 Keep Up with the Times.

CHAPTER 8 Speak in Every Language.

CHAPTER 9 Embrace Technology.

CHAPTER 10 Connect with Your Customers.

CHAPTER 11 Get Creative.

CHAPTER 12 Makeovers Can Be a Thing of Beauty.

CHAPTER 13 Give Back.

Epilogue.

Timeline of Significant Events in Avon History.

Acknowledgments.

Notes.

Index.

Avon Building the Worlds Premier Company for

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    A Paperback / softback by Laura Klepacki

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      View other formats and editions of Avon Building the Worlds Premier Company for by Laura Klepacki

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 16/06/2006
      ISBN13: 9780471787235, 978-0471787235
      ISBN10: 047178723X

      Description

      Book Synopsis
      A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.

      Table of Contents
      Foreword (Andrea Jung).

      Introduction.

      CHAPTER 1 Give Them What They Want.

      CHAPTER 2 Stay Focused.

      CHAPTER 3 Hire the Best Man (or Woman) for the Job.

      CHAPTER 4 Empower Your Sales Force.

      CHAPTER 5 Incentivize the Troops.

      CHAPTER 6 Constantly Innovate.

      CHAPTER 7 Keep Up with the Times.

      CHAPTER 8 Speak in Every Language.

      CHAPTER 9 Embrace Technology.

      CHAPTER 10 Connect with Your Customers.

      CHAPTER 11 Get Creative.

      CHAPTER 12 Makeovers Can Be a Thing of Beauty.

      CHAPTER 13 Give Back.

      Epilogue.

      Timeline of Significant Events in Avon History.

      Acknowledgments.

      Notes.

      Index.

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