Description
Book SynopsisWhat we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the research collected together in this volume relates to ‘sonic seasoning’: This is where music/soundscapes are especially chosen, or else designed/composed, in order to correspond to, and hence hopefully to modify the associated taste/aroma/mouthfeel/flavour in food and beverages. The various chapters collected together in this volume provide a state-of-the-art summary of this intriguing and emerging field of research, as well as highlighting some of the key directions for future research. Contributors are Sue Bastian, Thadeus L. Beekman, Jo Burzynska, Andrew Childress, Ilja Croijmans, Silvana Dakduk , Alexandra Fiegel, Apratim Guha, Ryuta Kawashima, Bruno Mesz, Kosuke Motoki, Rui Nouchi, Felipe Reinoso-Carvalho, Pablo Riera, Marijn Peters Rit, Toshiki Saito, Han-Seok Seo, Mariano Sigman, Laura J. Speed, Charles Spence, Motoaki Sugiura, Marcos Trevisan, Carlos Velasco, Johan Wagemans, and Qian Janice Wang.
Table of ContentsContents Note on Contributors Introduction to Auditory Contributions to Food Perception and Consumer Behaviour C. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review C. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background Music A. FIEGEL, A. CHILDRESS, T. L. BEEKMAN and H.-S. SEO High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory M. PETERS RIT, I. CROIJMANS and L. J. SPEED Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience F. REINOSO-CARVALHO, S. DAKDUK, J. WAGEMANS and C. SPENCE A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness K. MOTOKI, T. SAITO, R. NOUCHI, R. KAWASHIMA and M. SUGIURA Taste the Bass: Low Frequencies Increase the Perception of Body and Aromatic Intensity in Red Wine J. BURZYNSKA, Q. J. WANG, C. SPENCE and S. E. P. BASTIAN Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of Sensations Q. J. WANG, B. MESZ, P. RIERA, M. TREVISAN, M. SIGMAN, A. GUHA and C. SPENCE Index
