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Book Synopsis
In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.

Audiences and Publics: When Cultural Engagement

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    A Paperback / softback by Sonia Livingstone

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      View other formats and editions of Audiences and Publics: When Cultural Engagement by Sonia Livingstone

      Publisher: Intellect Books
      Publication Date: 01/08/2005
      ISBN13: 9781841501291, 978-1841501291
      ISBN10: 1841501298

      Description

      Book Synopsis
      In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.

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