Description

Book Synopsis

The French are famously enigmatic: fiercely independent yet deeply romantic, conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so... French?

Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a perceptive understanding of French cultural beliefs, assumptions and attitudes, along with practical advice on building strong personal and professional relationships with the French. Addressing issues like friendship, politics, work, education and romance, bilingual and bi cultural authors Asselin and Mastron draw upon their own experiences as consultants and trainers, as well as those of students and professionals, giving readers a complete - and compelling - look at French culture.

This revised edition of Au Contraire! includes updated information about France's changing social and political climate, advice for succeeding as an expat, information about the French educational system, overviews of France's diverse regions - and more.



Trade Review
Mastron and Asselin have truly grasped the complex interfacing with Frenchculture. And nobody’s right or wrong, just different! I find Au Contraire! delightfully validating—a great piece of work. -- Nancy Bragard, Franco-American interculturalist, trainer and coach
Au Contraire! takes you on a journey of not only uncovering cultural differences but understanding and appreciating these differences in practically every aspect of life-whether it is business, public, or private. . . . A must-read for anyone seeking to gain better insight into French culture -- Michael O. Davenport, director, Human Resources, UniStar Nuclear Energy
This new edition rightly underlines the regional and cultural diversity that contributes to the charm of France. The authors have moved France far from the cliches of an old-fashioned country. Vive le dialogue interculturel! -- Olivia Brunet, European Commission's Regions of Knowledge Programme
Chock-full of practical examples, humor, and just the right amount of historical context, Au Contraire! is a valuable book for anyone working or living with the French. Even better than the first edition! -- Natalie Lutz, intercultural trainer
Give it three Michelin stars for both nourishing the mind and charming the heart. -- George Simons, associate director, Diversophy France

Au Contraire!: Figuring Out the French

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Order before 4pm today for delivery by Thu 18 Dec 2025.

A Paperback / softback by Gilles Asselin, Ruth Mastron

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    View other formats and editions of Au Contraire!: Figuring Out the French by Gilles Asselin

    Publisher: John Murray Press
    Publication Date: 12/07/2010
    ISBN13: 9781931930925, 978-1931930925
    ISBN10: 1931930929

    Description

    Book Synopsis

    The French are famously enigmatic: fiercely independent yet deeply romantic, conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so... French?

    Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a perceptive understanding of French cultural beliefs, assumptions and attitudes, along with practical advice on building strong personal and professional relationships with the French. Addressing issues like friendship, politics, work, education and romance, bilingual and bi cultural authors Asselin and Mastron draw upon their own experiences as consultants and trainers, as well as those of students and professionals, giving readers a complete - and compelling - look at French culture.

    This revised edition of Au Contraire! includes updated information about France's changing social and political climate, advice for succeeding as an expat, information about the French educational system, overviews of France's diverse regions - and more.



    Trade Review
    Mastron and Asselin have truly grasped the complex interfacing with Frenchculture. And nobody’s right or wrong, just different! I find Au Contraire! delightfully validating—a great piece of work. -- Nancy Bragard, Franco-American interculturalist, trainer and coach
    Au Contraire! takes you on a journey of not only uncovering cultural differences but understanding and appreciating these differences in practically every aspect of life-whether it is business, public, or private. . . . A must-read for anyone seeking to gain better insight into French culture -- Michael O. Davenport, director, Human Resources, UniStar Nuclear Energy
    This new edition rightly underlines the regional and cultural diversity that contributes to the charm of France. The authors have moved France far from the cliches of an old-fashioned country. Vive le dialogue interculturel! -- Olivia Brunet, European Commission's Regions of Knowledge Programme
    Chock-full of practical examples, humor, and just the right amount of historical context, Au Contraire! is a valuable book for anyone working or living with the French. Even better than the first edition! -- Natalie Lutz, intercultural trainer
    Give it three Michelin stars for both nourishing the mind and charming the heart. -- George Simons, associate director, Diversophy France

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