Description

Book Synopsis

The French are famously enigmatic: fiercely independent yet deeply romantic, conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so... French?

Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a perceptive understanding of French cultural beliefs, assumptions and attitudes, along with practical advice on building strong personal and professional relationships with the French. Addressing issues like friendship, politics, work, education and romance, bilingual and bi cultural authors Asselin and Mastron draw upon their own experiences as consultants and trainers, as well as those of students and professionals, giving readers a complete - and compelling - look at French culture.

This revised edition of Au Contraire! includes updated information about France's changing social and political climate, advice for succeeding as an expat, information about the French educational system, overviews of France's diverse regions - and more.



Trade Review
Mastron and Asselin have truly grasped the complex interfacing with Frenchculture. And nobody’s right or wrong, just different! I find Au Contraire! delightfully validating—a great piece of work. -- Nancy Bragard, Franco-American interculturalist, trainer and coach
Au Contraire! takes you on a journey of not only uncovering cultural differences but understanding and appreciating these differences in practically every aspect of life-whether it is business, public, or private. . . . A must-read for anyone seeking to gain better insight into French culture -- Michael O. Davenport, director, Human Resources, UniStar Nuclear Energy
This new edition rightly underlines the regional and cultural diversity that contributes to the charm of France. The authors have moved France far from the cliches of an old-fashioned country. Vive le dialogue interculturel! -- Olivia Brunet, European Commission's Regions of Knowledge Programme
Chock-full of practical examples, humor, and just the right amount of historical context, Au Contraire! is a valuable book for anyone working or living with the French. Even better than the first edition! -- Natalie Lutz, intercultural trainer
Give it three Michelin stars for both nourishing the mind and charming the heart. -- George Simons, associate director, Diversophy France

Au Contraire!: Figuring Out the French

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    £16.14

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    RRP £16.99 – you save £0.85 (5%)

    Order before 4pm today for delivery by Mon 29 Jun 2026.

    A Paperback / softback by Gilles Asselin, Ruth Mastron

    5 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Au Contraire!: Figuring Out the French by Gilles Asselin

      Publisher: John Murray Press
      Publication Date: 12/07/2010
      ISBN13: 9781931930925, 978-1931930925
      ISBN10: 1931930929

      Description

      Book Synopsis

      The French are famously enigmatic: fiercely independent yet deeply romantic, conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so... French?

      Written for anyone interacting with the French-tourists, businesspeople, international students, Francophiles-Au Contraire! offers a perceptive understanding of French cultural beliefs, assumptions and attitudes, along with practical advice on building strong personal and professional relationships with the French. Addressing issues like friendship, politics, work, education and romance, bilingual and bi cultural authors Asselin and Mastron draw upon their own experiences as consultants and trainers, as well as those of students and professionals, giving readers a complete - and compelling - look at French culture.

      This revised edition of Au Contraire! includes updated information about France's changing social and political climate, advice for succeeding as an expat, information about the French educational system, overviews of France's diverse regions - and more.



      Trade Review
      Mastron and Asselin have truly grasped the complex interfacing with Frenchculture. And nobody’s right or wrong, just different! I find Au Contraire! delightfully validating—a great piece of work. -- Nancy Bragard, Franco-American interculturalist, trainer and coach
      Au Contraire! takes you on a journey of not only uncovering cultural differences but understanding and appreciating these differences in practically every aspect of life-whether it is business, public, or private. . . . A must-read for anyone seeking to gain better insight into French culture -- Michael O. Davenport, director, Human Resources, UniStar Nuclear Energy
      This new edition rightly underlines the regional and cultural diversity that contributes to the charm of France. The authors have moved France far from the cliches of an old-fashioned country. Vive le dialogue interculturel! -- Olivia Brunet, European Commission's Regions of Knowledge Programme
      Chock-full of practical examples, humor, and just the right amount of historical context, Au Contraire! is a valuable book for anyone working or living with the French. Even better than the first edition! -- Natalie Lutz, intercultural trainer
      Give it three Michelin stars for both nourishing the mind and charming the heart. -- George Simons, associate director, Diversophy France

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