Description
Book SynopsisFrom theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing
Table of ContentsContents: Types of Attractions – Attraction Development – Promotion, Advertising, and Marketing – Media Relations – Social Media Marketing – Sales Promotions and Merchandising – Special Events – Guest Relations and Customer Service – Employee Relations – Crisis Communications – Social Responsibility and Sustainability – Suggested Readings – Attraction Fun Fact Sources.
