Description
Book SynopsisThere have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
Trade Review“Dr. Brock is able to combine her professional experiences and research across disciplines with original thinking and analysis. This book offers the fields of education and marketing new insights that Dr. Brock has elegantly woven together with a fresh perspective.” -- Amy Lui Abel, PhD, Director, Human Capital Research
