Description

Book Synopsis
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

Table of Contents
Preface and Acknowledgments.

The Authors.

Part I. Strategies for Asking Questions.

1. The Social Context of Question Asking.

Part II. Tactics for Asking Questions.

2. Asking Nonthreatening Questions About Behavior.

3. Asking Threatening Questions About Behavior.

4. Asking Questions About Attitudes and Behavioral Intentions.

5. Asking and Recording Open-Ended and Closed-Ended Questions.

6. Asking Questions that Measure Knowledge.

7. Asking Questions that Evaluate Performance.

8. Asking Psychographic Questions.

9. Asking Standard Demographic Questions.

Part III. Drafting and Crafting the Questionnaire.

10. Organizing and Designing Questionnaires.

11. Questionnaires from Start to Finish.

12. Asking Questions FAQs.

Bibliography and Recommended Readings.

Glossary.

Index.

Appendix A: List of Academic and Not-for-Profit Survey Research Organizations.

Appendix B: Illinois Liquor Control Commission: College Student Survey.

Appendix C: Faculty Retention Survey.

Appendix D: Kinko’s: Open-ended Service Satisfaction Survey.

Asking Questions

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    A Paperback / softback by Norman M. Bradburn, Seymour Sudman, Brian Wansink

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      Book details

      Publisher John Wiley & Sons Inc
      Published 21 April 2004
      ISBN-13 9780787970888
      978-0787970888
      ISBN-10 0787970883
      Also in:
      Children & Teen Non-Fiction

      Description

      Book Synopsis
      Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

      Table of Contents
      Preface and Acknowledgments.

      The Authors.

      Part I. Strategies for Asking Questions.

      1. The Social Context of Question Asking.

      Part II. Tactics for Asking Questions.

      2. Asking Nonthreatening Questions About Behavior.

      3. Asking Threatening Questions About Behavior.

      4. Asking Questions About Attitudes and Behavioral Intentions.

      5. Asking and Recording Open-Ended and Closed-Ended Questions.

      6. Asking Questions that Measure Knowledge.

      7. Asking Questions that Evaluate Performance.

      8. Asking Psychographic Questions.

      9. Asking Standard Demographic Questions.

      Part III. Drafting and Crafting the Questionnaire.

      10. Organizing and Designing Questionnaires.

      11. Questionnaires from Start to Finish.

      12. Asking Questions FAQs.

      Bibliography and Recommended Readings.

      Glossary.

      Index.

      Appendix A: List of Academic and Not-for-Profit Survey Research Organizations.

      Appendix B: Illinois Liquor Control Commission: College Student Survey.

      Appendix C: Faculty Retention Survey.

      Appendix D: Kinko’s: Open-ended Service Satisfaction Survey.

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