Description
Book SynopsisIntended for professionals and lecturers preparing future students working in recreation, hospitality, tourism, arts and culture, management and public relations, this book presents an overview of arts and cultural programmes, programme theory and the various tasks and functions necessary to be performed in order for programmes to occur.
Table of ContentsChapter 1. Overview of Arts and Cultural Programming; Chapter 2. Programming Approaches; Chapter 3. Programming Tasks and Functions; Chapter 4. Pulling the Pieces Together: Managing Programs; Chapter 5. Cultivating Program Audiences; Chapter 6. Evaluating and Documenting Programs; Chapter 7. Economics of Programming; Chapter 8. Programming Marketing; Chapter 9. Festivals; Chapter 10. Special Events; Chapter 11. Arts and Culture Programs in Context; Chapter 12. Cultural Programming; Chapter 13. Museums; Chapter 14. Performing Arts Programming; Chapter 15. Imagining the Future of Arts and Cultural Programming.
