Description
Book SynopsisHolistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.
Artists looking to forge a career have had to turn to either entrepreneurship resources or professional practice tools specific to a discipline such as studio arts or theatreâbut the business-school entrepreneurial approach conflicts with the way artists make work and the unique structures of the artist environment, while the professional practice focus neglects the necessary business theory and the wide range of ways artists create viable careers. For the first time, this book provides a comprehensive theoretical and practical foundation for understanding how artists create practices that endure. Employing a strategic management framework, the book spells out prevailing business strategies in marketing, finance, human resources, and the legal environment from a
