Description

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

Artificial Intelligence in Marketing

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£101.00

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Hardback by Naresh K. Malhotra , K. Sudhir

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here,... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 13/03/2023
    ISBN13: 9781802628760, 978-1802628760
    ISBN10: 1802628762

    Number of Pages: 344

    Non Fiction , Business, Finance & Law

    Description

    Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

    Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

    Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

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