Description

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture

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Paperback / softback by Maria A. Slowinska

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This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history... Read more

    Publisher: Transcript Verlag
    Publication Date: 15/09/2014
    ISBN13: 9783837626193, 978-3837626193
    ISBN10: 3837626199

    Number of Pages: 288

    Non Fiction

    Description

    This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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