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Book Synopsis
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Art/Commerce: The Convergence of Art and

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    A Paperback / softback by Maria A. Slowinska

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      View other formats and editions of Art/Commerce: The Convergence of Art and by Maria A. Slowinska

      Publisher: Transcript Verlag
      Publication Date: Publication Date: 15/09/2014
      ISBN13: 9783837626193, 978-3837626193
      ISBN10: 3837626199

      Description

      Book Synopsis
      This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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