Description
Book SynopsisArt and Design in 1960s New York explores the mutual influence between fine art and graphic design in New York City during the long decade of the 1960s. Beginning with advertising's "creative revolution" and its relationship to pop artists, the book traces design and art's developing interest in responses to civic problems such as the proliferation of billboards, navigation through the city's streets and subways, and issues of deteriorating infrastructure. The strategies exploited by these artists and designers resulted in similar approaches to visual imagery and shared techniques for thinking about and responding to the city in which they lived.
Trade ReviewGluibizzi presents a fascinating wayfinding adventure through the transforming visual landscape of 1960s New York City. We follow her through the intertwined histories of advertisers vying for the attention of an emerging consumer public, urban planners reinventing the signage of the subway systems, and artists looking at the city's new visual textures with a sideways 'vernacular glance.' — Jaimey Hamilton Faris, Associate Professor, Chair of Art History Area, University of Hawai'i at Manoa
Table of ContentsList of Figures; Acknowledgments; Introduction: The Entire Visual World; 1. Designs on 1960s New York: The Image of Pop and North by Northwest; 2. Breaking the Rules with the Beetle: Volkswagen’s Revolutionary Advertising and the Visual Wit of Andy Warhol’s Pop Art; 3. Navigating by the Vernacular Glance: Billboards, Signs, and the Urban Combine; 4. Way-Words: Wayfinding by Following Pieces; 5. What’s the Matter with the Megalopolis?; Notes; Bibliography; Index.
