Description

Book Synopsis
This Element inquires into the notion of 'difference' in relation to books, offering a unique interdisciplinary exploration of literature as culture and commodity in a digital age. This title is also available as Open Access on Cambridge Core.

Table of Contents
1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

Are Books Still Different

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    A Paperback by Caroline Koegler, Corinna Norrick-Rühl

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      Publisher: Cambridge University Press
      Publication Date: Publication Date: 2/23/2023 12:00:00 AM
      ISBN13: 9781108987127, 978-1108987127
      ISBN10: 1108987125
      Also in:
      Literary studies: general Literary theory

      Description

      Book Synopsis
      This Element inquires into the notion of 'difference' in relation to books, offering a unique interdisciplinary exploration of literature as culture and commodity in a digital age. This title is also available as Open Access on Cambridge Core.

      Table of Contents
      1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

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